In order to sell your work, customers need to be able to find it. How they do that is powered by our search engine.
You can increase the likelihood of appearing in our search by tailoring the meta data associated with your post. When uploading, be sure to fill out every search field, including Title, Location, Description, Tags, Date Created, Category, Colour and Image Type. These are what power our search engine!
Follow these tips to maximise your exposure on Pikcha.
Title
When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.
Think like a collector. If you were looking to buy this style of image, what words would you type to find it?
Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.
Location
In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.
It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.
For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.
Description
How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?
Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.
Be sure to mention a few keywords in this description, as they will also be picked up in search.
Tags
Tags, also known as keywords, are words or short phrases that are used to describe your image.
Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.
Take this image ‘Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.
Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.
Category
When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.
Date Created
While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.
Colour
Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.
It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.
This image, for example would be tagged as ‘red’.
Image Type
Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.
Title
When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.
Think like a collector. If you were looking to buy this style of image, what words would you type to find it?
Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.
Location
In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.
It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.
For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.
Description
How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?
Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.
Be sure to mention a few keywords in this description, as they will also be picked up in search.
Tags
Tags, also known as keywords, are words or short phrases that are used to describe your image.
Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.
Take this image ‘Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.
Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.
Category
When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.
Date Created
While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.
Colour
Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.
It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.
This image, for example would be tagged as ‘red’.
Image Type
Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.
