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Editorial

Watermarking Your Images

Sharing your work online is an important part of your advertising practice. However, careful attention should be paid to the way in which you choose to do so. How you choose to share your images can significantly impact the value and safety of your intellectual property.

Utilising a watermark when sharing your images online is a great way to protect your IP, gain greater exposure, and add a professional touch to your images.

Read our guide below on how to create a watermark. 

Creating A Watermark

There are several types of free software available to artists and photographers as a means to watermark their images. Some examples include:

Visual Watermark: https://www.visualwatermark.com/

PhotoMarks: https://photomarksapp.com/

Arclab: https://www.arclab.com/en/

Watermarkly: https://watermarkly.com/

Most software simply requires you to upload your image and select and size your desired watermark placement.

Custom Watermarking

If you favour a more custom method, you can also create your own watermarks using your preferred editing software. To create a watermark, place your logo (or relative text) on a transparent background and set the opacity between 30 – 70 percent. The opacity will control how bold your watermark will appear on the image. Try to find a balance between knowing it’s there and being so bold that it detracts from the overall image.  

Placing Your Watermark

Once you have your watermark ready to go, it’s time to place it on your image.

An effective watermark should be centralised and embedded within the image in a place that makes it as hard to remove as possible. Avoid placing your watermarks on plain backgrounds or on corners that can be easily cropped.

It’s considered best practice to include several smaller watermarks rather than one large watermark, so that you don’t detract from the artwork itself. It’s also wise to include your details in the metadata of the image. This can be achieved via your editing software when saving the image.

Watermarking On Pikcha

When you download an image from Pikcha, we make sure to watermark it with our logo. For a more personalised way to share your images, opt for the solutions above.

Your collection on Pikcha is exclusive to our platform. With an efficient watermark you can protect your images from image theft and ensure the scarcity of your 100 prints remains over time. Give your collectors peace of mind every time they go to make a purchase by watermarking your images today.

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Editorial

Customise Your Profile

Your Pikcha profile acts as your digital storefront, so it’s important that you do everything you can to attract customers to it! Like you would dress a physical store with a new coat of paint or interesting décor, your online store can benefit from a few personal touches, too.

There are several ways you can customise your Pikcha profile to ensure you’re selling yourself, as well as selling your artwork online. Read ahead to discover how.

“Jessica Day is a photographer from Melbourne, Australia, who specialises in fine art photography. She is constantly inspired by the members of her community, and endeavours to capture 100 hands in 100 days. Follow her journey or buy her prints below.”

Crafting Your Bio

Your bio is featured at the top of your Pikcha profile, and is a section that customers often look to, to get to know more about who they’re purchasing from. Art is all about connection, so the more they can find out about the artwork and its artist, the more likely you are in making a sale!

When crafting your bio, you could choose to include information such as the medium you work in, where you’re from, how long you’ve been practicing your craft, current projects, or what inspires you. Perhaps you could write an artist’s statement that you use across all social platforms to ensure consistency.

It’s important to use a tone that reflects your work. For example, if your work depicts illustrations of cartwheeling cats, a fun and playful tone would pair nicely, whereas photojournalistic images would suit a more reserved and informative tone. An appropriate length for your bio is between 50 – 100 words; however, there’s plenty of room to get creative and let collectors know who you are.

Updating Profile Image

Your profile image is an important feature of your profile. It also sits above each of your images in our trending feed alongside your name. As such, collectors will begin to associate your profile image with your name and the style of image you create.

Your profile image should represent who you are. Perhaps it’s of you, perhaps it’s your logo, or maybe one of your artworks. Whichever you choose to represent your brand, keep in mind that it should connect to your bio and reflect its tone.

Cropping Images

When cropping your images, you have the option to choose between 4:5, 3:4, 2:3, and 1:1 ratios at the time of upload. There are several ways you can crop your images, to curate the appearance of your profile.  

Alternating between different ratio options will create a masonry gallery effect, which causes your images to appear at varying levels – looking quite dynamic.

For a more ordered look, you might like to keep all of your images in the same ratio to create a grid effect. This works particularly well if you prefer to work in square 1:1 formats.

Creating Albums

If you like to work across several styles or mediums, the albums feature on your profile can be a great way to organise your content. Organise your images into certain categories, colours, or styles to make it easier for collectors to view your work as a collection.

Albums are also great for searchability. If one of your images appears in an album, that album will be suggested to collectors viewing your work via the trending page. This then prompts them to navigate directly to your page to view your collection, and increases your chances of making a sale.


Linking Social Media

Advertising your work is so important when it comes to selling online.

Giving customers the option to follow you on social media, is a great way to generate brand awareness. Just remember that your socials and your Pikcha profile should be complementary to get the most out of either. Just as your socials feature on your Pikcha profile, the link to your Pikcha profile should feature in your social bios.

You can also use our sharing tools to download watermarked versions of images you have uploaded, as well as scene mock-ups, to share on social media. Get the word out and maximise your following on your social profiles to boost your sales on Pikcha.

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Editorial

Optimise Your Image for Search

In order to sell your work, customers need to be able to find it. How they do that is powered by our search engine.

You can increase the likelihood of appearing in our search by tailoring the meta data associated with your post. When uploading, be sure to fill out every search field, including Title, Location, Description, Tags, Date Created, Category, Colour and Image Type. These are what power our search engine!

Follow these tips to maximise your exposure on Pikcha.

Title

When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.

Think like a collector. If you were looking to buy this style of image, what words would you type to find it?

Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.

Location

In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.  

It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.

For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.

Description

How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?

Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.

Be sure to mention a few keywords in this description, as they will also be picked up in search.

Tags

Tags, also known as keywords, are words or short phrases that are used to describe your image.

Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.

Take this image ‘Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.

Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.

vintage, car, city

Category

When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.

Date Created

While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.

Colour

Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.

It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.

This image, for example would be tagged as ‘red’.

Image Type

Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.

Title

When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.

Think like a collector. If you were looking to buy this style of image, what words would you type to find it?

Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.

Location

In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.  

It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.

For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.

Description

How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?

Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.

Be sure to mention a few keywords in this description, as they will also be picked up in search.

Tags

Tags, also known as keywords, are words or short phrases that are used to describe your image.

Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.

Take this image Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.

Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.

vintage, car, city

Category

When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.

Date Created

While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.

Colour

Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.

It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.

This image, for example would be tagged as ‘red’.

Image Type

Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.

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Editorial

4 Reasons To Sign Your Artwork

While signatures are commonplace on paintings and illustrations, many people don’t associate this makers-mark with digital listings. Photographers and visual artists often share their work via different digital platforms, but how do they maintain ownership of their work once its online? In this article we’ll discuss why signatures are an integral part of an artwork’s authenticity, particularly now in today’s digital sphere. Read ahead to discover more. 

When Will You Marry?, Paul Gauguin

1. Solidify Your Identity

For any work or product to be recognised and valued, it should contain its creator’s name or identity. In the art world, this is represented by the artist’s signature.

Take the famous signatures above. How many do you recognise?

Case studies show that an artwork featuring its maker’s signature will fetch a higher price than one without. Take the case of Paul Gauguin’s Nafea Faa Ipoipo (When Will You Marry?), which famously sold for $300 million USD in 2015. A preliminary drawing for this piece was originally dismissed as belonging to Gauguin, due to the lack of his signature. The owners of the preliminary drawing were almost denied $300,000 USD, had it not been verified.

2. Charge a Higher Price

As evidenced above, it is proven that art enthusiasts and collectors show a greater appreciation for signed work.

A recognisable signature attributes any previous success to new work by the same artist. And alongside technique, scarcity, and condition, the presence of a signature is a key factor in solidifying the value of the new work.

Whether or not a piece includes its artist’s signature can often determine its final sale price. With a signature the piece can be verified; without it, its origin remains less certain. Earn more for your images by including your signature. Its presence on your artworks will assure collectors of its authenticity, and give you the confidence to charge a premium price.

3. Maintain Image Security

Social media has the potential to boost your notoriety and create a loyal fanbase. However, with online attention comes the risk of image theft.

It’s important, now more than ever, to protect your intellectual property online. When sharing your images to Instagram and Facebook, it is best practice to appropriately protect them with a signature and watermark. This ensures that when an image is shared beyond your profile, there is a way to trace it back to you – the original creator. This in turn provides collectors peace of mind when purchasing pieces from your collection. It should be your main objective to protect the scarcity of your collection and maintain the limited-edition nature of your 100 prints.

4. Guarantee Consistent Attribution

The consistent use of a unique and recognisable signature significantly impacts the success of an artist’s collection of work. So, while you can change the design of your signature, it’s wise to keep it the same.

For a smooth and legible signature, we recommend using a digital pen and tablet surface. You can then save the file in an SVG format and apply it to all of your future artworks.

How Pikcha Makes Signatures Easy

Pikcha has created an efficient way to sign your artwork. Every time you upload an image to Pikcha, you will be presented with our ‘edit signature’ feature. This feature allows you to either create your own signature using our signature pad or to upload an SVG file. This signature will be saved on file, so that the next time you upload, it can be reused or edited to create a new design.  This gives you the option to keep things consistent.

Our signature pad allows you to control the thickness, colour and placement of your signature on each image. Simply navigate the toggle buttons to edit its appearance and tailor your signature to the specifications of each image. You can also preview how the final signature will appear at any point during the uploading process.

A signature on an artwork plays a very important role in deciding the potential of its success, as well as protecting your IP. Therefore, it’s important to pay careful attention to the design and consistent usage of your signature on your artworks; not only on those that you sell, but all that you share. It will increase the value of your collections and pave the way for a successful future.

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Editorial

What Is Metadata?

When you search for something online, do you ever wonder how or why that specific result is retrieved? Well, it’s all to do with a little thing called metadata.

Despite common belief, search engines are searching metadata, rather than data itself. It can’t ‘see’ the images it’s processing – only the metadata associated with the image. Thus, it is super important that your metadata accurately reflects what is depicted in the image.

Metadata Explained

Metadata is data or information that describes other data. In the case of uploading your work to Pikcha, ‘data’ would refer to your artwork or image, while its ‘metadata’ would refer to its tags, titles, and descriptions.

How well you tag your artwork determines how effectively it can be called in search. The more your image appears in buyers’ search results, the greater chance you have of making a sale.  

Choosing A Title

The best title is one that reflects the subject of your image. By including what is depicted in the image, you have a better chance of it being found in search. This is why you’ll find a lot of image titles in the vein of: Black and White Image of Man Dancing, rather than a more abstract title such as: Rhythm and Motion.

While it may seem generic, naming your online listing in this way will actually boost its search results. Because, let’s face it, most searches are generic! A buyer might have a colour scheme in mind, or a certain medium that they prefer, and a title that caters to this will put itself in better stead than its more obscure counterparts.

Keywords and Tags

Tagging your images refers to the act of listing relevant keywords associated with what is portrayed in the image. When tagging your work, it’s best to start broad before going more niche. Tag themes, mediums, locations, and image specifics that appear within the image. Take a black and white image as an example, you might opt for keywords like: black and white, bw, greyscale, monochrome etc. Think like a buyer, what do you think they search for?

That being said, it’s important to refrain from keyword stuffing. This involves including non-relevant, dissonant keywords that you believe would be highly searched in order to appear in more searches.

While you might think it will offer you more exposure, posting irrelevant tags will not boost your image. The algorithm will recognise this and keep your artwork out of search results entirely. In other words, stay relevant!

Describing Your Image

When uploading your image, you will also be asked to enter its description details. In this section, you have options. You may choose to work some of your keywords into your description. Or, you may opt for a personal approach. By giving them insight into the way it was made, the materials that were used, or the inspiration behind it, you increase your chances of connecting with a buyer and prompting a sale.  

Buyers are more likely to purchase something they connect with on a personal level, particularly artwork. But in order for them to find it in the first place, remember to accurately tag and describe your artwork through relevant metadata. Good luck, and I look forward to seeing what you upload – hopefully I won’t need to look too hard!

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Editorial

How To Arrange A Gallery Wall

A gallery wall is a great way to add character to your space. It serves as a representation of you as the collector, as well as provides a unique focal point for the room in which it is situated.

This display method is also a great alternative to creating painted/wallpapered feature walls. It can be easily changed or added to over time, offering a much more personal take on a favoured design trend.

As with any feature, a successful gallery wall requires careful planning and precise execution. Read ahead to see how you can hit the nail on the head when it comes time to hang your own.

The Space

The great thing is, you don’t need a lot of space in order to create a gallery wall. As long as all pieces are relevant in size to the vacant wall on which you intend to hang them, then there should be no issue in curating a successful arrangement.

Think of it as though you are hanging a solo artwork, you would want it to feel appropriate within the space. If it is an expansive wall, then select larger pieces spaced further apart. Smaller spaces should utilise smaller artworks spaced close together, and potentially branch out vertically, rather than horizontally.

Collate and Collect

When collating your collection of desired prints, a good rule of thumb is to select artworks that are complementary, but that don’t necessarily match. It’s as much about creating a feeling as it is, making aesthetic decisions.

The most successful gallery walls are daring enough to mix mediums, such as illustrations, paintings, and graphic art. The juxtaposition of these mediums can bring the art out of the frame, to the display itself.

The display should feel collected, so don’t be afraid to add to it over time. Browse our online store for the latest limited-edition prints, or read our article on choosing the right prints for your space.

Grid vs Salon

There are two main ways a gallery wall can be hung: in a grid formation, or a salon. The former refers to a linear sequence, evenly spaced and in proportion to one another, while the latter refers to a more eclectic semblance of disproportionate sizing, spacing, and shapes.

A grid-like gallery wall is often well-suited to a grand space that observes clean lines and precise positionings. These spaces may include formal living areas or dining rooms.  

A salon of artworks is better suited to an eclectic space, that has a more personal style or feel. Think bedrooms, lounge rooms and kitchens.

Size and Layout

For a proven ratio, go by this selection: one extra-large, two large, two medium and three small. The varying sizes create visual interest and depth, while also ensuring that the arrangement is well balanced.

You of course don’t need to follow these specifications, and can work with what you already have. Simply use it as a guide for achieving balance.

You may choose to have all artworks around the same size for a symmetrical look, or play with their orientations to utilise the negative space of your wall in an interesting way.

Taking the size of each piece into consideration, use the largest as the anchor. If your prints are all the same size, opt for the most visually complex as the centrepiece. Hang this piece at eye level.

The remaining artworks should be arranged around this focal point, and staggered. Lay your pieces out on the floor and shuffle them around until you have your desired arrangement. While the gallery wall doesn’t have to be symmetrical, there should be some attempt at balance.

Prep and Test

Once you have settled upon an arrangement, begin tracing around the outer edge of each piece on tracing paper, before cutting it out. It’s also a good idea to mark on the paper the spot where the hanger sits, as this will guide you as to where to hammer in the nail later on.

Using your floor arrangement as a guide, begin to place the tracing paper pieces on the wall with tape. Adjust to your desired spacing, using a measuring tape to ensure equal distance between each frame. If you’re unsure how far apart to space each print, two inches is typically a good length to go by.

Hang

For heavier pieces, ensure that you have nailed into a stud in the wall, as this is the most secure way to ensure your artwork doesn’t fall down or destroy the wall itself. A tip for finding a stud in the wall is to use the tap test. Listen for hollow and non-hollow sounds. The non-hollow sound indicates that there is stud behind the plaster. Devices such as a stud finder can be used for a more exact approach.

If your artwork weighs less than 10 kilograms, then this step may be unnecessary. Though it’s always better to be safe than sorry!

Finally, hammer a nail into the spot that you marked on each piece of tracing paper, and then tear the paper away. Hang the artwork on its nail and adjust as needed. You shouldn’t need to alter the positioning of the nails too much, if at all, but it’s no big deal if you do.

Whether you’ve opted for an eclectic collective of portraits, or a crisp row of landscapes, your space will feel brand new with the addition of a gallery wall.

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Editorial

Making It As An Independent Artist

Art reflects, informs, and influences the culture of our society. It communicates to us, often what words cannot express; emotion, symbolism, and meaning. But who is communicating this meaning to us?

While we interact with art, we often forget to engage with its producer; the person who imbues this meaning in the first place – the artist.

Pikcha is partnering with independent artists from around the world to share their stories and draw attention to the significance of their work. Find out how below.

What is an independent artist?

The term ‘independent artist’ does not just refer to individuals who create art in a traditional sense, such as those who paint, sketch, or sculpt. It can extend to photographers, graphic artists, street artists, print makers, and more.

In essence, being an independent artist is not defined by the type of artwork that an individual creates, but rather the way they choose to make their money.

Independent artists are typically not affiliated with studios, institutes, galleries, or publishers. They instead choose to earn their money solely through art sold.

Self-Promotion

Becoming an independent artist requires a lot of self-promotion. With no one to back you, it can be hard to attract the right attention.  

New online platform Pikcha is making this process easy by gathering independent artists in one place. Artists can build their own online store on the platform for free, and market to customers in more than 100 countries.

Gallery Cards, included with purchased prints, can be scanned by customers to discover more information about the artist and the artwork itself – much like a real display card you would see in a gallery or museum. In doing so, Pikcha is dissolving the mystery behind wall art and reattaching the artist’s intended meaning.

Buy Independent

Selecting and purchasing a piece of art is a very personal process.

Varying taste levels, aesthetic preferences, and personal attachments cause buyers to place value on different aspects of an artwork.

As such, a savvy artist will not try to single-handedly cater to every buyer in the market. They will instead create a niche for themselves that appeals to a high-quality cross section.

Most buyers, however, will place value in the scarcity of a product. On Pikcha, prints available for sale are limited to 100 copies. Each is printed with a unique edition number, hand-selected by the buyer. This is also recognised as its certificate of authenticity.

Pikcha aims to promote the value of work created by independent artists who are looking to share their work with the world. It is important – now more than ever – to buy independent. In doing so, you not only support the artist, but a global creative community.


Please click for more information on how you can become a Pikcha Artist, or browse the catalogue to purchase your first print.

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Editorial

Pricing Photography Prints

It’s never been easier to sell your artwork online. But in such a saturated market, how do you determine its value?

There are many things to consider before attaching a monetary value to your images. These include: your skill level, running costs and intended profit margin. To help you decide what number to put behind that dollar sign, we’ll take you through the most important things to take into account when pricing your prints.

Working Out Your Costs

Firstly, to avoid spending more than you make, you must first assess the cost of your materials and labour. Secondly, you will need to consider any overhead costs you may incur in setting up your business.

When we talk about overhead, we are referring to initial spending or consistent costs. As an independent artist, this may include things like software, lighting, hardware, backdrops, studio space, utilities, or insurance.

The aim is to be able to cover this annual bill, while also returning a profit.

Once you have a lump sum in mind, evaluate a conservative amount of prints you intend to sell. For example, in order to cover $10,000 worth of running costs, you may estimate that you will sell 200 prints at $50 each. To include profit, you would simply add to the $50 price accordingly.

On a platform like Pikcha, you don’t have to consider sale, production or shipping costs as this is covered for you. This would typically amount to a large portion of the sale price, and will save you money in the short- and long-term.

Determining Your Business Plan

Your business plan is something that you should consider before stepping behind the lens of your camera. Ask yourself, is your aim to capture images to sell as prints? Or, would you like to work as a photographer who sells prints on the side?

The way you price your images should also depend on your skill level. New photographers are more likely to sell their work at entry-level prices. On the other hand, photographers with more experience will usually feel comfortable selling at a higher price.

Think also as to whether this is a full-time venture, or if this is extra income. If your photography store is working solely as extra income, you may choose to be more selective in your prices. This is compared to someone who may need to upload more images at a lower price to garner more sales.

The Marketplace

When pricing your prints, it’s essential to look at the marketplace in which they exist. Here, you can see what’s selling – and, more importantly, what isn’t.

While you may have a great photograph, it may not always work as a print. Customers love to insert themselves into the narrative of your piece; the more people it appeals to, the better it will sell.

We recommend heading to the Top 100 page on Pikcha to get a sense of what is selling well. Remember, Pikcha is an international platform. What might not sell in your own country, may appeal to others around the world.

Use Pikcha’s search tool to find visually similar images to gauge the prices of other artists.

Pricing

Pricing your images is all about balance; you need to find a happy medium between them being so cheap that you don’t make enough profit, or so expensive that you alienate potential buyers.

In terms of pricing your artwork on Pikcha, we advise that you initially go higher rather than lower. Don’t sell yourself short. There are only 100 editions of each print to be sold – so that scarcity counts for something! In the event that you have priced your images too high, don’t fret; you can amend the price of your product at any time.

Pricing your artwork is an art unto itself, and something that you will only perfect through trial and error. Trends come and go, and markets fluctuate, but one thing should always remain; the passion behind your work – this will always inform how much customers are willing to spend.

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Editorial

The Better Way To Sell Images

When first starting out, the decision of where to sell your images can seem a little daunting. While the internet provides a global marketplace at your fingertips, it’s important to know how to reach this audience in the most effective way, that will also give you the most bang for your buck.

Photography requires a great deal of passion; you put a lot of effort into shooting, editing, and distributing your work. As such, you should be rewarded accordingly. Below I will take you through the easiest way to sell images online, as well as other do’s and don’ts to follow when first marketing your content.

Getting Started

The first step to selling your images online is figuring out where to host them. The most popular options include: a stock-image store, your own website, or an established platform.

Selling your work as stock images may seem like easy cash; however, you run a lot of risks in the process. When sharing your work in this way, images can easily lose value. This is often as a result of being downloaded and shared without payment or permission. Even when you do get paid, most companies take a hefty portion of the sale – some up to 70%!

Another option is to build your own website. While this option gives you more freedom, keep in mind that a website can be quite time-consuming to establish and maintain. Once you begin selling physical copies of your prints, you must also consider shipping and distribution costs, as well as additional costs associated with the website itself.

Choosing A Platform

A better way to sell your images online is to upload them to an existing website that takes care of all sale and shipping requirements. Pikcha does a great job of this, as they allow you to build your own photography store for free. Here, you can sell up to 100 physical editions of each image you upload to customers in more than 190 countries. Not only is their distribution widespread, but they take care of all sale and shipping requirements. More importantly, they allow you to set your own artist fee i.e. how much you take away from the sale.

Setting Up Your Shop

Setting up your Pikcha shop could benefit from drawing focus to a particular type of photography. Perhaps you specialise in landscapes, or hone that focus further to images of the ocean. Creating a niche for yourself within the market is a great way to establish authority on your subject matter.

Customers are also more likely to buy a suite of images to hang on gallery walls, or in commercial spaces. As such, uploading a photo series may prove beneficial and lead to generating more sales. Quick tip: keep these images in an album, for easier access.

While there are many ways to sell your work online, with all things considered, I highly recommend using Pikcha. With no listing, joining, or monthly fees, where’s the harm in giving it a go?