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Editorial

Watermarking Your Images

Sharing your work online is an important part of your advertising practice. However, careful attention should be paid to the way in which you choose to do so. How you choose to share your images can significantly impact the value and safety of your intellectual property.

Utilising a watermark when sharing your images online is a great way to protect your IP, gain greater exposure, and add a professional touch to your images.

Read our guide below on how to create a watermark. 

Creating A Watermark

There are several types of free software available to artists and photographers as a means to watermark their images. Some examples include:

Visual Watermark: https://www.visualwatermark.com/

PhotoMarks: https://photomarksapp.com/

Arclab: https://www.arclab.com/en/

Watermarkly: https://watermarkly.com/

Most software simply requires you to upload your image and select and size your desired watermark placement.

Custom Watermarking

If you favour a more custom method, you can also create your own watermarks using your preferred editing software. To create a watermark, place your logo (or relative text) on a transparent background and set the opacity between 30 – 70 percent. The opacity will control how bold your watermark will appear on the image. Try to find a balance between knowing it’s there and being so bold that it detracts from the overall image.  

Placing Your Watermark

Once you have your watermark ready to go, it’s time to place it on your image.

An effective watermark should be centralised and embedded within the image in a place that makes it as hard to remove as possible. Avoid placing your watermarks on plain backgrounds or on corners that can be easily cropped.

It’s considered best practice to include several smaller watermarks rather than one large watermark, so that you don’t detract from the artwork itself. It’s also wise to include your details in the metadata of the image. This can be achieved via your editing software when saving the image.

Watermarking On Pikcha

When you download an image from Pikcha, we make sure to watermark it with our logo. For a more personalised way to share your images, opt for the solutions above.

Your collection on Pikcha is exclusive to our platform. With an efficient watermark you can protect your images from image theft and ensure the scarcity of your 100 prints remains over time. Give your collectors peace of mind every time they go to make a purchase by watermarking your images today.

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Editorial

Customise Your Profile

Your Pikcha profile acts as your digital storefront, so it’s important that you do everything you can to attract customers to it! Like you would dress a physical store with a new coat of paint or interesting décor, your online store can benefit from a few personal touches, too.

There are several ways you can customise your Pikcha profile to ensure you’re selling yourself, as well as selling your artwork online. Read ahead to discover how.

“Jessica Day is a photographer from Melbourne, Australia, who specialises in fine art photography. She is constantly inspired by the members of her community, and endeavours to capture 100 hands in 100 days. Follow her journey or buy her prints below.”

Crafting Your Bio

Your bio is featured at the top of your Pikcha profile, and is a section that customers often look to, to get to know more about who they’re purchasing from. Art is all about connection, so the more they can find out about the artwork and its artist, the more likely you are in making a sale!

When crafting your bio, you could choose to include information such as the medium you work in, where you’re from, how long you’ve been practicing your craft, current projects, or what inspires you. Perhaps you could write an artist’s statement that you use across all social platforms to ensure consistency.

It’s important to use a tone that reflects your work. For example, if your work depicts illustrations of cartwheeling cats, a fun and playful tone would pair nicely, whereas photojournalistic images would suit a more reserved and informative tone. An appropriate length for your bio is between 50 – 100 words; however, there’s plenty of room to get creative and let collectors know who you are.

Updating Profile Image

Your profile image is an important feature of your profile. It also sits above each of your images in our trending feed alongside your name. As such, collectors will begin to associate your profile image with your name and the style of image you create.

Your profile image should represent who you are. Perhaps it’s of you, perhaps it’s your logo, or maybe one of your artworks. Whichever you choose to represent your brand, keep in mind that it should connect to your bio and reflect its tone.

Cropping Images

When cropping your images, you have the option to choose between 4:5, 3:4, 2:3, and 1:1 ratios at the time of upload. There are several ways you can crop your images, to curate the appearance of your profile.  

Alternating between different ratio options will create a masonry gallery effect, which causes your images to appear at varying levels – looking quite dynamic.

For a more ordered look, you might like to keep all of your images in the same ratio to create a grid effect. This works particularly well if you prefer to work in square 1:1 formats.

Creating Albums

If you like to work across several styles or mediums, the albums feature on your profile can be a great way to organise your content. Organise your images into certain categories, colours, or styles to make it easier for collectors to view your work as a collection.

Albums are also great for searchability. If one of your images appears in an album, that album will be suggested to collectors viewing your work via the trending page. This then prompts them to navigate directly to your page to view your collection, and increases your chances of making a sale.


Linking Social Media

Advertising your work is so important when it comes to selling online.

Giving customers the option to follow you on social media, is a great way to generate brand awareness. Just remember that your socials and your Pikcha profile should be complementary to get the most out of either. Just as your socials feature on your Pikcha profile, the link to your Pikcha profile should feature in your social bios.

You can also use our sharing tools to download watermarked versions of images you have uploaded, as well as scene mock-ups, to share on social media. Get the word out and maximise your following on your social profiles to boost your sales on Pikcha.

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Editorial

Optimise Your Image for Search

In order to sell your work, customers need to be able to find it. How they do that is powered by our search engine.

You can increase the likelihood of appearing in our search by tailoring the meta data associated with your post. When uploading, be sure to fill out every search field, including Title, Location, Description, Tags, Date Created, Category, Colour and Image Type. These are what power our search engine!

Follow these tips to maximise your exposure on Pikcha.

Title

When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.

Think like a collector. If you were looking to buy this style of image, what words would you type to find it?

Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.

Location

In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.  

It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.

For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.

Description

How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?

Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.

Be sure to mention a few keywords in this description, as they will also be picked up in search.

Tags

Tags, also known as keywords, are words or short phrases that are used to describe your image.

Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.

Take this image ‘Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.

Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.

vintage, car, city

Category

When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.

Date Created

While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.

Colour

Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.

It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.

This image, for example would be tagged as ‘red’.

Image Type

Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.

Title

When it comes to SEO and meta data, it’s better to keep things direct and simple. These factors should influence the title you choose for your image. It’s best practice to keep your title under five words, with at least one keyword that is likely to be commonly searched by collectors.

Think like a collector. If you were looking to buy this style of image, what words would you type to find it?

Include significant details that appear in the image, such as a landmark, city, colour, or the medium in which it was created. Take this image currently being sold on Pikcha as an example, which photographer Jayden Beville has titled ‘Sunset Over Sellicks’. He has used a common search term: sunset, as well as the location at which the image was taken: Sellicks Beach in South Australia. This title works on two levels and is more likely to appear in multiple searches.

Location

In the example above, it’s clear that locations are important, too. People are sentimental beings. They become attached to places where they spend a lot of time, or associate certain locations with momentous occasions or periods of travel. As such, they will often purchase an artwork to commemorate this special place. This type of artwork offers a sense of escapism; a means to momentarily leave their busy day and be transported back to the city, beach, or desert they visited years ago.  

It’s important to keep this in mind when uploading your images. You should always include a detailed description of where the image was taken (including the location, state/province, and country) to increase its searchability. Common search terms include cities, countries, and cultural landmarks, so be sure to include these every time you upload.

For example, for this image I would set the location as Paris, France. But I would also make a point to include Eiffel Tower in the title, tags and description.

Description

How you choose to describe your image can often tow collectors across the line when it comes time to make a purchase. Ask yourself these questions: What separates this image from any other on the platform? What story do I want to build around it?

Collectors are always looking to make a connection with the art that they buy. Develop a narrative around your images by mentioning the context surrounding its production, or if it is symbolic; the meaning behind it.

Be sure to mention a few keywords in this description, as they will also be picked up in search.

Tags

Tags, also known as keywords, are words or short phrases that are used to describe your image.

Including accurate and relevant tags is one of the most effective ways to maximise your searchability, as well as the potential saleability of your images.

Take this image Evil Eye’ by Jess Berthelsen-Murray as an example. She has tagged words such as: ‘abstract’, ‘minimal’, ‘pink’, ‘woman’, ‘portrait’, and ‘digitalart’. In doing so, she has covered the image’s style, subject, medium, colour, and orientation.

Be sure to leave out irrelevant tags, as this will be picked up as keyword stuffing by ours and Google’s search algorithms.

vintage, car, city

Category

When collectors use our search function, they are given the choice to select from a variety of pre-filled categories. These categories are offered to you every time you upload an image, and include classifications such as: animals, objects, abstract, landmarks, and more. Adding a category will automatically add your image to these commonly searched terms, and will ensure your image appears each time the category is clicked by a collector.

Date Created

While the date-created feature gives context to the image, it also allows us to filter your image in our database. For example, if your image was created in the 1970s, it would be associated with the term vintage.

Colour

Interior decoration is often driven by colour. When searching for an artwork, collectors are likely to have a colour palette in mind that they think will suit their current or new décor.

It is important for your collectors to be able to search by colour for this reason. When completing this section at the time of upload, you will be prompted to select the most prominent colour that features in your image.

This image, for example would be tagged as ‘red’.

Image Type

Collectors may also be looking to purchase an artwork in a particular medium. Perhaps an illustration, or a photograph. Selecting the medium in which your image was created, will ensure your image appears in this type of search, as well as the trending categories located on our home page.

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News

Pikcha Celebrates World Wildlife Day 2021

This Wednesday March 3 2021 marks the eighth annual World Wildlife Day, as declared by the United Nations General Assembly (UNGA). This year’s theme ‘Forests and Livelihoods: Sustaining People and Planet’ highlights the vital role that forests, forest species and ecosystems play in sustaining the lives and livelihoods of the global population.

This is particularly true for Indigenous communities who have historic ties to forested areas, and whose traditional practices are being lost as a result of deforestation, as well as local communities adjacent to these forests, who rely on these areas to provide basic resources such as food, shelter, and medicine.  

Read ahead to discover ways you can do your part for the environment to preserve our delicate ecosystem, as well as how Pikcha is implementing and supporting greener practices within its organisation and beyond.

Forests and Livelihoods

Forested areas continue to face challenges such as: loss of biodiversity, climate change, and deforestation, as well as the repercussions of the ongoing global pandemic. It is important, now more than ever, that we preserve and replenish forested land across the world and increase awareness around these issues.

You can do this by:

  • Switching to sustainable providers
  • Reducing waste
  • Buying FSC-certified wood products
  • Supporting reforestation and afforestation initiatives
  • Protecting existing forests
  • Raising awareness through social media

Art and Sustainability

Art plays an important role in championing sustainability by actioning us to alter our relationship with, or the way we perceive the environment. It calls us to enact change and develop empathy with the natural world. The Pikcha team acknowledge that there is a symbiosis between art and sustainability and endorse the practices of artists who employ sustainable techniques in the creation of their art, particularly those who produce ethical art, engage with the earth, or create pieces motivated by social change.

The team is also committed to implementing sustainable practices throughout their organisation and beyond, to foster a sustainable future. All framed and canvas products sold on Pikcha make use of sustainable wood from renewable forests and are certified by the Forest Stewardship Council (FSC). This is achieved by the wood suppliers, who grow their trees to a specific size to maximise the yield of the tree, which in turn reduces waste.

#teamtrees

Pikcha is also a proud supporter of #teamtrees, whose mission was to raise $20 million to plant 20 million trees by 2020. After surpassing this goal, #teamtrees continues to grow – as do the 7 million trees they have already planted around the world! The team aspire to finish planting by 2022, taking time to ensure they maintain a high survivability rate with plants local to each area. To donate to this cause, follow the #teamtrees link.

Categories
Editorial

What Is Metadata?

When you search for something online, do you ever wonder how or why that specific result is retrieved? Well, it’s all to do with a little thing called metadata.

Despite common belief, search engines are searching metadata, rather than data itself. It can’t ‘see’ the images it’s processing – only the metadata associated with the image. Thus, it is super important that your metadata accurately reflects what is depicted in the image.

Metadata Explained

Metadata is data or information that describes other data. In the case of uploading your work to Pikcha, ‘data’ would refer to your artwork or image, while its ‘metadata’ would refer to its tags, titles, and descriptions.

How well you tag your artwork determines how effectively it can be called in search. The more your image appears in buyers’ search results, the greater chance you have of making a sale.  

Choosing A Title

The best title is one that reflects the subject of your image. By including what is depicted in the image, you have a better chance of it being found in search. This is why you’ll find a lot of image titles in the vein of: Black and White Image of Man Dancing, rather than a more abstract title such as: Rhythm and Motion.

While it may seem generic, naming your online listing in this way will actually boost its search results. Because, let’s face it, most searches are generic! A buyer might have a colour scheme in mind, or a certain medium that they prefer, and a title that caters to this will put itself in better stead than its more obscure counterparts.

Keywords and Tags

Tagging your images refers to the act of listing relevant keywords associated with what is portrayed in the image. When tagging your work, it’s best to start broad before going more niche. Tag themes, mediums, locations, and image specifics that appear within the image. Take a black and white image as an example, you might opt for keywords like: black and white, bw, greyscale, monochrome etc. Think like a buyer, what do you think they search for?

That being said, it’s important to refrain from keyword stuffing. This involves including non-relevant, dissonant keywords that you believe would be highly searched in order to appear in more searches.

While you might think it will offer you more exposure, posting irrelevant tags will not boost your image. The algorithm will recognise this and keep your artwork out of search results entirely. In other words, stay relevant!

Describing Your Image

When uploading your image, you will also be asked to enter its description details. In this section, you have options. You may choose to work some of your keywords into your description. Or, you may opt for a personal approach. By giving them insight into the way it was made, the materials that were used, or the inspiration behind it, you increase your chances of connecting with a buyer and prompting a sale.  

Buyers are more likely to purchase something they connect with on a personal level, particularly artwork. But in order for them to find it in the first place, remember to accurately tag and describe your artwork through relevant metadata. Good luck, and I look forward to seeing what you upload – hopefully I won’t need to look too hard!

Categories
Blog Posts

Pantone Announces Colour(s) of The Year For 2021

While the Pantone Colour Institute is known for its ability to forecast trends, it is clear that its selection for 2021’s Colour(s) of the Year are in direct response to the destabilising year that was.  

Paired together, the stable, practical, and solid hue of Ultimate Gray is complemented by the vibrant optimism of Illuminating’s warm yellow tones. These hues were selected with a means to inspire, energise, and fortify people across the world who crave a brighter future, with strong foundations.

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid, but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit”

Leatrice Eiseman, Executive Director of The Pantone Colour Institute.

The act of selecting two colours, instead of the traditional one, is a mindful statement. It is resonant of looking beyond the individual to the community; it isn’t about any one colour, but how that colour works in harmony with another to create a stronger, unified whole.

It is only the second occasion the institute, internationally recognised for its colour predictions and trend analysis, has selected two colours for the annual announcement. The first was in 2016, when PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity were chosen to reflect the change in mindset around gender norms.

The unprecedented nature of this year also influenced the way in which the institute selected its hues. Typically relying on worldwide exposure to the latest trends in art, design, film, and fashion, members of the Pantone Colour Institute prohibited by travel bans and global border closures had to rely on their network of colour specialists, as well as a new frame of reference to ascertain the hues that aptly reflected the culture of the moment.

We now look to the art community to see how these hues will be integrated into artwork across the world. The hues are, of course, some of the oldest pigments in the world – yellow ochre dating back to 17,000-year-old cave paintings. Yellow was particularly favoured by several of the greats, from post-impressionist Van Gogh to modernists like Warhol and Mondrian. Paired with grey, it was used to contrast, highlight, and illuminate.

In Pantone’s selections we see the same notion; a desire to see a unified global community in 2021, stronger together. We look to the future with illuminated optimism, fortified as we see things in more than black and white, but all shades of grey.

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Blog Posts

Creating A Niche

Have you ever heard someone say: ‘I wish I could find…’. Well, that is often a clue as to what’s missing in the marketplace. Sometimes the things you take for granted could be a great niche product idea. What you find commonplace, others may find special.

So, how then do you identify gaps within the market?

With lots of market research of course! By improving your strategy, you could capitalise on niche, but important, demographics of consumers looking for new, exciting, and valuable products.

Find A Need

A viable product or (more likely in this case) style of artwork, depends upon having a market that it appeals to. If there aren’t buyers out there willing to buy the product, it’s essentially not worth selling.

Your first step is to determine if there are valid buyers for your product, or not. Market research is an important phase to conduct prior to releasing your product. Visit forums related to your chosen niche to ascertain what kind of products or artworks consumers desire – or are already buying. Can you see a gap in the market, or can you improve on it in some way?  

By solving a problem that your audience has, you are likely to garner more business than by providing a generic alternative to something that already exists.  

Play To Your Strengths

To be sustainable, your niche should be something that you are interested in. Let’s be frank; you’re more likely to put time and effort into something you love, than something you’re not passionate about.

Think to yourself, am I still going to be happy doing this in five years’ time? Do I have the means and the time to allow this to grow? Identify what skills will help you succeed in this venture and use them to your advantage.

You may have in-depth knowledge on a particular subject. Consumers appreciate this, as a high level of expertise provides additional value to a product. It also gives them reason to trust your product.

A Unique Approach

Finding a niche means differentiating yourself from others in the market, i.e. what can you do differently that people can’t find somewhere else?

Buyers are attracted to something that has its own point of view. It’s not about changing yourself to become something that a buyer wants, it’s adapting what you already have to be more attractive to consumers.

Buyers can see through insincerity. They tend to connect more with artists who lay bear their souls, or have a unique story. Maybe your products are all made from sustainable materials, or perhaps your artwork is strongly influenced by your cultural background. These are all points of difference that consumers readily identify with.

Do Your Own Market Research

There are several common tools that you can utilise to assess your buyer demographic to ascertain their needs. Firstly, Google Analytics can help you to determine who is buying your product, when, and where. Secondly, you may choose to develop and send out surveys featuring relevant questions for data analysis. The main goal of these surveys should be to ascertain the needs and wants of your customers, which you can then tailor your product to.

You could also look at popular keywords related to your niche. This will alert you as to what your potential buyers are searching for (and probably purchasing).

Lastly, it’s important to research any potential competitors that you may have. What do they lack? What are their strong points? By identifying these positives and negatives, you can use these points to your advantage.

Self-Evaluation

While it’s good to look externally, it’s also beneficial to do an internal evaluation. Assess the sales of your previous work – is there a piece that sold well? Ask yourself, why do you think it sold well? If you can pinpoint why something was successful, that’s half the battle!  Perhaps it had more commercial appeal, or maybe it was something different or unusual. Whatever your answer may be, it should influence how you approach your future projects.  

Stay Up-To-Date On The Latest Trends

It’s important to keep in touch with the market to notice how it evolves. Try to pre-empt how it will change by evaluating what trends are worth paying attention to or investing in. Identify what is shared on social media, printed in publications, and promoted by influencers.

There are plenty of fads that come and go, so remember to think long-term.

Work Hard

Nothing can be expected to happen overnight. Any business needs hard work and dedication to succeed. Apply your knowledge and work hard to sell and embody your uniqueness and you may just find a niche market in the process!

Categories
Editorial

How To Arrange A Gallery Wall

A gallery wall is a great way to add character to your space. It serves as a representation of you as the collector, as well as provides a unique focal point for the room in which it is situated.

This display method is also a great alternative to creating painted/wallpapered feature walls. It can be easily changed or added to over time, offering a much more personal take on a favoured design trend.

As with any feature, a successful gallery wall requires careful planning and precise execution. Read ahead to see how you can hit the nail on the head when it comes time to hang your own.

The Space

The great thing is, you don’t need a lot of space in order to create a gallery wall. As long as all pieces are relevant in size to the vacant wall on which you intend to hang them, then there should be no issue in curating a successful arrangement.

Think of it as though you are hanging a solo artwork, you would want it to feel appropriate within the space. If it is an expansive wall, then select larger pieces spaced further apart. Smaller spaces should utilise smaller artworks spaced close together, and potentially branch out vertically, rather than horizontally.

Collate and Collect

When collating your collection of desired prints, a good rule of thumb is to select artworks that are complementary, but that don’t necessarily match. It’s as much about creating a feeling as it is, making aesthetic decisions.

The most successful gallery walls are daring enough to mix mediums, such as illustrations, paintings, and graphic art. The juxtaposition of these mediums can bring the art out of the frame, to the display itself.

The display should feel collected, so don’t be afraid to add to it over time. Browse our online store for the latest limited-edition prints, or read our article on choosing the right prints for your space.

Grid vs Salon

There are two main ways a gallery wall can be hung: in a grid formation, or a salon. The former refers to a linear sequence, evenly spaced and in proportion to one another, while the latter refers to a more eclectic semblance of disproportionate sizing, spacing, and shapes.

A grid-like gallery wall is often well-suited to a grand space that observes clean lines and precise positionings. These spaces may include formal living areas or dining rooms.  

A salon of artworks is better suited to an eclectic space, that has a more personal style or feel. Think bedrooms, lounge rooms and kitchens.

Size and Layout

For a proven ratio, go by this selection: one extra-large, two large, two medium and three small. The varying sizes create visual interest and depth, while also ensuring that the arrangement is well balanced.

You of course don’t need to follow these specifications, and can work with what you already have. Simply use it as a guide for achieving balance.

You may choose to have all artworks around the same size for a symmetrical look, or play with their orientations to utilise the negative space of your wall in an interesting way.

Taking the size of each piece into consideration, use the largest as the anchor. If your prints are all the same size, opt for the most visually complex as the centrepiece. Hang this piece at eye level.

The remaining artworks should be arranged around this focal point, and staggered. Lay your pieces out on the floor and shuffle them around until you have your desired arrangement. While the gallery wall doesn’t have to be symmetrical, there should be some attempt at balance.

Prep and Test

Once you have settled upon an arrangement, begin tracing around the outer edge of each piece on tracing paper, before cutting it out. It’s also a good idea to mark on the paper the spot where the hanger sits, as this will guide you as to where to hammer in the nail later on.

Using your floor arrangement as a guide, begin to place the tracing paper pieces on the wall with tape. Adjust to your desired spacing, using a measuring tape to ensure equal distance between each frame. If you’re unsure how far apart to space each print, two inches is typically a good length to go by.

Hang

For heavier pieces, ensure that you have nailed into a stud in the wall, as this is the most secure way to ensure your artwork doesn’t fall down or destroy the wall itself. A tip for finding a stud in the wall is to use the tap test. Listen for hollow and non-hollow sounds. The non-hollow sound indicates that there is stud behind the plaster. Devices such as a stud finder can be used for a more exact approach.

If your artwork weighs less than 10 kilograms, then this step may be unnecessary. Though it’s always better to be safe than sorry!

Finally, hammer a nail into the spot that you marked on each piece of tracing paper, and then tear the paper away. Hang the artwork on its nail and adjust as needed. You shouldn’t need to alter the positioning of the nails too much, if at all, but it’s no big deal if you do.

Whether you’ve opted for an eclectic collective of portraits, or a crisp row of landscapes, your space will feel brand new with the addition of a gallery wall.

Categories
Editorial

Making It As An Independent Artist

Art reflects, informs, and influences the culture of our society. It communicates to us, often what words cannot express; emotion, symbolism, and meaning. But who is communicating this meaning to us?

While we interact with art, we often forget to engage with its producer; the person who imbues this meaning in the first place – the artist.

Pikcha is partnering with independent artists from around the world to share their stories and draw attention to the significance of their work. Find out how below.

What is an independent artist?

The term ‘independent artist’ does not just refer to individuals who create art in a traditional sense, such as those who paint, sketch, or sculpt. It can extend to photographers, graphic artists, street artists, print makers, and more.

In essence, being an independent artist is not defined by the type of artwork that an individual creates, but rather the way they choose to make their money.

Independent artists are typically not affiliated with studios, institutes, galleries, or publishers. They instead choose to earn their money solely through art sold.

Self-Promotion

Becoming an independent artist requires a lot of self-promotion. With no one to back you, it can be hard to attract the right attention.  

New online platform Pikcha is making this process easy by gathering independent artists in one place. Artists can build their own online store on the platform for free, and market to customers in more than 100 countries.

Gallery Cards, included with purchased prints, can be scanned by customers to discover more information about the artist and the artwork itself – much like a real display card you would see in a gallery or museum. In doing so, Pikcha is dissolving the mystery behind wall art and reattaching the artist’s intended meaning.

Buy Independent

Selecting and purchasing a piece of art is a very personal process.

Varying taste levels, aesthetic preferences, and personal attachments cause buyers to place value on different aspects of an artwork.

As such, a savvy artist will not try to single-handedly cater to every buyer in the market. They will instead create a niche for themselves that appeals to a high-quality cross section.

Most buyers, however, will place value in the scarcity of a product. On Pikcha, prints available for sale are limited to 100 copies. Each is printed with a unique edition number, hand-selected by the buyer. This is also recognised as its certificate of authenticity.

Pikcha aims to promote the value of work created by independent artists who are looking to share their work with the world. It is important – now more than ever – to buy independent. In doing so, you not only support the artist, but a global creative community.


Please click for more information on how you can become a Pikcha Artist, or browse the catalogue to purchase your first print.

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Editorial

Pricing Photography Prints

It’s never been easier to sell your artwork online. But in such a saturated market, how do you determine its value?

There are many things to consider before attaching a monetary value to your images. These include: your skill level, running costs and intended profit margin. To help you decide what number to put behind that dollar sign, we’ll take you through the most important things to take into account when pricing your prints.

Working Out Your Costs

Firstly, to avoid spending more than you make, you must first assess the cost of your materials and labour. Secondly, you will need to consider any overhead costs you may incur in setting up your business.

When we talk about overhead, we are referring to initial spending or consistent costs. As an independent artist, this may include things like software, lighting, hardware, backdrops, studio space, utilities, or insurance.

The aim is to be able to cover this annual bill, while also returning a profit.

Once you have a lump sum in mind, evaluate a conservative amount of prints you intend to sell. For example, in order to cover $10,000 worth of running costs, you may estimate that you will sell 200 prints at $50 each. To include profit, you would simply add to the $50 price accordingly.

On a platform like Pikcha, you don’t have to consider sale, production or shipping costs as this is covered for you. This would typically amount to a large portion of the sale price, and will save you money in the short- and long-term.

Determining Your Business Plan

Your business plan is something that you should consider before stepping behind the lens of your camera. Ask yourself, is your aim to capture images to sell as prints? Or, would you like to work as a photographer who sells prints on the side?

The way you price your images should also depend on your skill level. New photographers are more likely to sell their work at entry-level prices. On the other hand, photographers with more experience will usually feel comfortable selling at a higher price.

Think also as to whether this is a full-time venture, or if this is extra income. If your photography store is working solely as extra income, you may choose to be more selective in your prices. This is compared to someone who may need to upload more images at a lower price to garner more sales.

The Marketplace

When pricing your prints, it’s essential to look at the marketplace in which they exist. Here, you can see what’s selling – and, more importantly, what isn’t.

While you may have a great photograph, it may not always work as a print. Customers love to insert themselves into the narrative of your piece; the more people it appeals to, the better it will sell.

We recommend heading to the Top 100 page on Pikcha to get a sense of what is selling well. Remember, Pikcha is an international platform. What might not sell in your own country, may appeal to others around the world.

Use Pikcha’s search tool to find visually similar images to gauge the prices of other artists.

Pricing

Pricing your images is all about balance; you need to find a happy medium between them being so cheap that you don’t make enough profit, or so expensive that you alienate potential buyers.

In terms of pricing your artwork on Pikcha, we advise that you initially go higher rather than lower. Don’t sell yourself short. There are only 100 editions of each print to be sold – so that scarcity counts for something! In the event that you have priced your images too high, don’t fret; you can amend the price of your product at any time.

Pricing your artwork is an art unto itself, and something that you will only perfect through trial and error. Trends come and go, and markets fluctuate, but one thing should always remain; the passion behind your work – this will always inform how much customers are willing to spend.